A DME Provider's Selling Guide for Breast Pump Accessories
Increase Revenue and Repeat Sales with Accessories
Accessories add revenue easily because they play an essential role in breastfeeding success. They also create an opportunity for repeat business when you establish yourself as the expert on the supplies a customer will need throughout her first year of breastfeeding. While many accessories add much needed convenience, others are 100% essential, which means customers are going to buy them somewhere if not from you. Be ready to make the sale by being informed and asking the right questions.
Accessory Recommendations for Buyer Personas
Purely Yours Express with Tote
Recommended Accessories:
- Gel Pads
- Nursing Pads
- Lanolin
- Ameda Cooler Set
- Bottles
- Custom Flanges
- Cleaning Wipes
Pump In Style Advanced with Backpack
Recommended Accessories:
- Gel Pads
- Nursing Pads
- Lanolin
- Extra Ice Pack
- Bottles
- Valves & Membranes
- Extra Flanges
- Car Adapter
- Tubing
- Cleaning Wipes
- Quick Clean Bags
Pump In Style Advanced Starter
Recommended Accessories:
- Nursing Pads
- Lanolin
- Bottles
- Pump & Save Breast Milk Storage Bags
- Quick Clean Bags
Megna Breast Pump Insurance
Recommended Accessories:
- Nursing Pads
- Gel Pads
- Lanolin
- Bottles
- Quick Clean Bags
Breast Pump Accessories
Q: Do you have supplies to deal with sorenss and leaking?
Lotions, gels, and nursing pads keep mom comfortable and help her avoid embarrassing leaks. Be sure she’s ready to care for herself by recommending breast care accessories.
Storage Accessories
Q: Where will you store milk you pump at the office or elsewhere? Do you plan to freeze any of the milk you pump?
Your customer will need plenty of bottles to keep in the feeding-pumping rotation. Each day she’ll need clean, empty bottles to use with her pump and bottles to leave with baby. She’ll also need a discreet way to safely store and transport the milk she pumps while away. If she wants to pump milk to store for later use, pumping directly into specially designed freezer bags, and saving the hassle of cleaning bottles, will be appealing.
Breast Pump Parts
Q: Are you going to clean your breast shields/flanges between every pumping session, or do you want to have enough to get you through the work day? Are you ever going to want to pump in the car? What kind of pump are you going to use?
Some pump parts, such as valves and membranes, are essential for making the pump work properly. Others, such as extra flanges/breast shields, add convenience by reducing the frequency with which they need to be washed. Some, like car adaptors, are completely dependent on where the customer will use the pump. When selling pump parts, it’s of course, very important to make sure the parts are compatible with the pump the customer is using or planning to use.
Cleaning Accessories
Q: How do you plan to clean your pump parts?
New moms’ top two priorities are keeping baby healthy and finding more time in the day. You’ll be a hero for recommending disposable Quick Clean Wipes, or Quick Clean Bags for the microwave.